What's all this buzz about digital?

With the internet and technology permeating all aspects of daily life, it's no surprise that it has also reached the marketing world. Everyday, we are bombarded with marketing messages on TV, radio, mailbox, signs and billboards, newspapers, magazines....basically everywhere there is a message trying to influence a behaviour or a certain outcome.

When the internet and the constantly evolving new technologies came into everyday life,  all of these traditional channels slowly got transferred over to our screens (desktop computers, tablets and mobile phones).  Then, all of sudden, we were watching TV, listening to the radio, receiving correspondence and reading newspapers and magazines all online. People even started finding their other halves online!

So it is no surprise that marketing had to take a step on the online direction, simply due to the fact that this is where 'life is also taking place'. This is now the space where people are interacting, being served and searching for information. 

So digital is not a fad or buzz word. It's the current state of things.

And what is digital marketing then, you ask? Digital Marketing is any activity aiming to reach customers and sell a product/service through the use of technologies (such as computers and mobile phones) and the use of the internet.

More importantly, the fundamental transformation brought into marketing by digital is measurability. With digital marketing - as opposed to the years dominate by traditional channels such as TV and print advertising - it's possible for you to know how many people saw your banner/email (attraction), how many clicked on it (engagement) and possibly even how many people made a purchase (conversion) as a result of it.

Digital is here and it's here to stay. At least until a new invention such as the internet comes around. Are you and your business keeping up with times? For an expert assessment of your business and digital needs, get in touch today!

Image courtesy of Mark Kens.