Why a business should have a website?

For most of us nowadays  the internet is the first point of call when researching products and services. For the big brands, the customers will either have some knowledge of their products or they will know where to find them. For those less known product and services providers, having an online presence will secure you a minimal chance of being found by your prospect clients.

According to Digital Brisbane, "if you want to be where your potential customers are, then having a website and communicating online through social media or email is a must".

Sensis (2015) reported that  87 percent of Australians use the internet to find information on goods and services and 81 percent of Australians look for suppliers of products online. Moreover, research by 
Deloitte Access Economics (2013) found that "businesses that are highly engaged with the internet are two times more likely to grow and earn twice more revenue".

In practical terms, here are some good reasons as to why you should have a website:

• Build your credibility. Include your business information, specialties and awards you’ve won or industry associations you belong to. 
• Have your contact details prominently displayed.
• Include your opening hours (if relevant).
• Include Frequently Asked Questions. 
• Provide links to social media platforms. 
• Showcase your work: portfolio of images, previous projects, etc
• Increased levels of engagement with customers and prospects.
• Better customer services and customer experience.

If you are just starting your business or would like to initiate your digital transformation, please get in touch as I am might be able to make the journey easier for you!