MARKETING COMMUNICATIONS

Your outsourced marketing department without the big fees. Get started with the basics such as a website, social media pages and Google Analytics; or be more strategic with your marketing to further grow your business.

PLANNING & STRATEGY
  • Marketing Strategy: Planning & Budgeting
  • Customer Engagement & Retention Strategy

PROJECT MANAGEMENT/EXECUTION
  • End-to-end marketing campaigns across print and digital channels
  • Newspapers, magazines, specialised publications and direct marketing
  • Online advertising: Google Adwords, Display Network and Social Media
  • Events/open-days/fairs
  • Digital developments: websites, apps, database migration & management and social media
  • Database segmentation & engagement/ EDMs / triggered communications/loyalty rewards

REPORTING
  • KPI setting, measurement and analytics reporting.

 MARKET RESEARCH

Market intelligence research to assist with strategic business decisions through:

PRIMARY RESEARCH
  • Survey design, promotion and execution
  • Interviews (face-to-face or on the phone) design, recruitment and facilitation
  • Focus groups design, recruitment and facilitation
  • Target audience profiling

SECONDARY RESEARCH
  • Competitive intelligence - who your competitors are, what they do, how they position their products, what is their competitive advantage
  • Desktop research
  • Secondary market research 
  • Technical and scientific literature search
  • Information search & analysis
  • News monitoring and digests
  • Market and legislative landscapes

All of the above include data gathering, analysis, report writing and recommendations.

Able to rapidly grasp concepts and turn them into actionable insights, we work to bring perspective to the often chaotic amount of information that if not coherently delivery, does very little to inform strategic business decisions.