MARKET RESEARCH

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Market intelligence research to assist with strategic business decisions through:


PRIMARY RESEARCH

  • Survey design, promotion and execution
  • Interviews (face-to-face or on the phone) design, recruitment and facilitation
  • Focus groups design, recruitment and facilitation
  • Target audience profiling


SECONDARY RESEARCH

  • Competitive intelligence - who your competitors are, what they do, how they position their products, what is their competitive advantage
  • Desktop research
  • Secondary market research 
  • Technical and scientific literature search
  • Information search & analysis
  • News monitoring and digests
  • Market and legislative landscapes


All of the above include data gathering, analysis, report writing and recommendations.


Able to rapidly grasp concepts and turn them into actionable insights, Andreia works to bring perspective to the often chaotic amount of information that if not coherently delivery, does very little to inform strategic business decisions.